ArtZoom.

Campaign Status

0% 0 of 20 posters hung
Time Elapsed:
00:00:00
Est. Remaining:
3h 14m
Active Target

Stop 1: Teele Square Border

Traffic light post at the Broadway and Curtis Street intersection
Travel time
Navigate

ArtZoom Promotional Flyer

Boston Guerrilla Campaign Poster #1

ArtZoom QR Code
Download QR Only
Boston_Poster_QR_1.pdf
PDF Document · 247 KB · High-Res Print Format
Open PDF Poster File

Guerrilla Hanging Rules:

  • Use heavy-duty transparent packing tape (wrap top and bottom securely).
  • Target high-dwell transit spots (bus shelters, platform poles, traffic crossings).
  • Position posters at adult eye level (~5.5 feet) for optimal scan rates.
  • Ensure the QR code is smooth and flat (wrinkled QR codes are hard for phone cameras to register).

Route Summary

Total Stops: 20 Locations
Estimated Time: 3h 14m
Transit & Walk: ~154 mins
Poster Hanging: ~40 mins

Transit Network Checkpoints

MBTA Red Line
Davis to Harvard
MBTA 66 Bus
Harvard to Union Sq
Green Line B & E Branches
Allston & Huntington
Green Line Extension (GLX)
Haymarket to Tufts

Guerrilla Target Demographics

This route crosses multiple Boston/Somerville/Cambridge clusters to maximize different student and arts segments:

  • Harvard & Davis Sq: Targets high-income, tech, and academic commuters.
  • Allston (Union Sq / B-Line): High density of BU students and musicians/creatives.
  • Fenway Art Cluster (Gardner, MassArt, MFA): The direct bullseye art-enthusiast segment.
  • Back Bay & Copley: General tourists, shoppers, and public library visitors.
  • Tufts University: Captures Medford/Somerville college campus student traffic.

App Settings

Haptic/Sound Vibe Short vibration on button taps
Reset Campaign Clear all checked stops and elapsed timers
Next Target: Stop 1: Teele Sq

Guerrilla Marketing Blueprint

Two-Day Transit-Optimized Poster Deployment Route

Day 1: June 11 (31m) Day 2: June 12 (2h 3m) 20 Poster Locations + Transit Nodes

Day 1: June 11 — Somerville & Tufts

Stop 1: Teele Square Border

Travel: Start at Teele Square

Placement: Traffic light post at the Broadway and Curtis Street intersection.

Stop 2: Davis Square

Travel: 10-minute walk down Holland Street

Placement: The large metal utility control box directly outside the main Davis T Station entrance. Catches commuters heading underground.

Stop 3: Nathan Tufts Park (Powderhouse Square)

Travel: 8-minute walk down College Ave to the rotary

Placement: A signpost near the main walking path entrance closest to the historic stone powder house.

Stop 4: Tufts University (Upper Campus)

Travel: 5-minute walk up the campus hill

Placement: A public outdoor bulletin board or utility post near the Mayer Campus Center.

Day 2: Tomorrow — Harvard, Boston & Cambridge

Transit Leg: Davis Square T Station

Travel: Start at Davis Square Station

Directions: Enter Davis Square T Station. Board the Red Line Outbound train toward Ashmont/Braintree.

Transit Leg: Harvard Square T Station

Travel: 5-minute Red Line ride

Directions: Exit Harvard Station and walk east through Harvard Yard to Quincy Street.

Stop 1: Harvard Art Museum

Travel: 5-minute walk from Harvard Station

Placement: The crosswalk button pole directly across from the museum entrance. Targets art-enthusiasts.

Stop 2: Eliot Street Bus Stop (Harvard Sq)

Travel: 5-minute walk back across Harvard Yard

Placement: On the exterior metal frame of the bus shelter. Board the 66 Bus to Allston from here.

Stop 3: Union Square (Allston)

Travel: 12 minutes via the 66 Bus

Placement: Light pole near the main Cambridge Street and Brighton Ave convergence.

Stop 4: Corner of Harvard & Brighton Ave

Travel: 5-minute walk down Harvard Ave

Placement: Light post at corner of Harvard and Brighton Ave.

Stop 5: Kenmore T Stop

Travel: 10 minutes via Green Line B-Branch

Placement: A utility box right outside the main bus loop/subway entrance.

Stop 6: Isabella Stewart Gardner Museum

Travel: 12-minute walk down Brookline Ave and Evans Way

Placement: Street sign pole on the sidewalk perimeter facing Evans Way park.

Stop 7: MassArt

Travel: 3-minute walk to Huntington Ave

Placement: The crosswalk pole directly in front of the main MassArt campus building.

Stop 8: Museum of Fine Arts (MFA)

Travel: 4-minute walk down Huntington Ave

Placement: Light post immediately adjacent to the MFA Green Line E-Branch stop. Board Green Line E here.

Stop 9: Boston Public Library (Copley)

Travel: 8 minutes via Green Line E-Branch

Placement: Heavy traffic control box at the busy corner of Boylston Street and Dartmouth Street.

Stop 10: Boston Common (Arlington Side)

Travel: 5-minute walk down Boylston Street

Placement: A perimeter utility pole right at the corner of the park, directly across from the Arlington T exit.

Stop 11: Boston Common (Boylston & Tremont)

Travel: 5-minute walk along Boylston St

Placement: Light post near the intersection of Boylston St and Tremont St.

Stop 12: Boston Common (Tremont St near West St)

Travel: 2-minute walk up Tremont St

Placement: Utility box on Tremont St near West St.

Stop 13: Boston Common (Tremont St near Temple Pl)

Travel: 1-minute walk up Tremont St

Placement: Traffic signal post on Tremont St near Temple Pl.

Stop 14: Boston Common (Beacon St near Park St)

Travel: 3-minute walk up Park St to Beacon St

Placement: Light post on Beacon St near Park St.

Stop 15: Boston Common (Beacon St near Spruce St)

Travel: 2-minute walk along Beacon St

Placement: Utility box on Beacon St near Spruce St.

Stop 16: Boston Common (Charles St)

Travel: 2-minute walk down Charles St

Placement: Light post on Charles St between the Public Garden and Boston Common.